Amazing Brok Post-mortem: What $600 can teach you

It’s been over a month since we release Amazing Brok (available for iOS and Android). It’s been over a year since we started developing it. We took away several lessons that, hopefully, we will apply going forward. It is also our hope that this will be helpful to others.

The Ninety-ninety Rule Is Real

I have heard this cliche so many times, and still I was fooled into thinking we had dodged it somehow. I can be hopelessly optimistic at times. For the last 4 months of development, I was self-deluded into thinking that we were 2 weeks away from completion. I was even aware, at several different points during that time, that my previous 2 week estimate had expired. And yet I still thought 2 more weeks!

This wasn’t the end of the world for us. We both have day jobs, so we weren’t depending on sales to pay rent. If you happen to be in that (bad) position, I’d suggest making financial arrangements for at least 3 times as long as you think it’ll take. Well, first I’d suggest getting a job with a dependable income.

Finishing Is Hard

Know the Tools

Do the Math


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